Richard Branson’s Virgin Group is buying back his jewellery and cosmetics business, Victory, from the stock market after a dismal decade for shareholders.

Victory has struggled with a steady stream of shocks and profit warnings since floating in 1996.

Many shareholders jumped ship in 2000 when it admitted defeat in fashion in the UK and sold out.

Since then, it has pulled out of its High Street stores and is now a small operation selling its lines through a national network of agents at Tupperware-style parties.

Virgin to buy back jeweller | This is Money