By Dan Mitchell, MLM Blog Correspondent
From Santa Barbara's Independent:
With a 115 percent growth rate over the past three years and more than 2,500 employees nationwide, LMS Fragrances is flourishing and looking to expand even more.
Much like Mary Kay or Tupperware, LMS Fragrances, which was founded in Santa Barbara by Susan Suh and husband Robert in 2004, sells products through contracted consultants. But unlike other companies, LMS has an entirely different, less cutthroat way of approaching the direct-selling model.
“It’s said that direct selling does well during a recession, and I think our slowest month we added 72 consultants, but a typical month we add about 110,” said Suh. Before diving into the direct selling industry, Suh and her husband had to do some homework to see what was going wrong in similar companies and how they could ensure it wouldn’t happen in theirs. “For the first year, we studied other people’s company plans, and it’s just ridiculously complicated,” said Suh. “Both my husband and I have MBAs and we still didn’t understand it.”
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