Shaklee Canada just turned 50. And the timing could not be more interesting.
The company that started in a small warehouse in Georgetown, Ontario in 1976 is reporting the strongest performance it has seen in several decades, right at the half-century mark. In the past year, Shaklee Canada recorded 58% year-over-year product sales growth and added more than 17,000 new people to its community, a 38% increase. General Manager Jackie McClements called it “a rare kind of energy for a company with our history.”
That kind of milestone convergence, a 50-year anniversary landing in the middle of a record growth year, is a story worth understanding. The numbers did not appear by accident.
What Drove the Growth
Two things happened in quick succession in 2025 that significantly changed Shaklee’s product story and its field momentum.
The first was the collapse of Modere.
Modere was a Utah-based direct selling company with a loyal following built largely around one product: Liquid BioCell Collagen, a patented, clinically studied collagen supplement that helped define the ingestible collagen category. In April 2025, Modere announced it was shutting down operations after 23 years in business. The news left hundreds of thousands of customers without access to the products they had been using, and left a significant community of social marketers without a home.
Shaklee moved quickly. In May 2025, the company acquired substantially all of Modere’s business through a subsidiary, securing the trademarks, patents, and formulas for the entire Modere product portfolio, including exclusive rights to Liquid BioCell Collagen going forward. The acquisition also included Modere’s North American manufacturing equipment and inventory. Liquid BioCell and the Modere lineup became available through Shaklee’s ambassador network by May 28, 2025.
Chairman and CEO Roger Barnett framed it simply: “We are thrilled to be able to make available the Liquid BioCell Collagen and Trim products to the hundreds of thousands of customers who have come to love these products. We are also excited to provide a home for the former Modere Social Marketers.”
Shaklee then went further. In July 2025, the company announced an exclusive worldwide licensing agreement directly with BioCell Technology, LLC, the original patent holder, locking in its exclusive rights to the ingredient going forward. The same month, Shaklee announced that Asma Ishaq, the former CEO of both Modere and Amare, would join the company to lead its newly formed Liquid Collagen Acquisition Corporation. Ishaq had been involved with Liquid BioCell from its earliest days and was widely credited with helping build the global ingestible collagen market.
The result in Canada: a collagen product with an existing loyal customer base, a clinically studied formula, and a field community that already knew how to sell it, now flowing through Shaklee’s ambassador network at a moment when consumer interest in longevity and healthy aging is surging.
The Longevity Wave
The timing of all of this connects to something larger happening in the wellness market.
Consumer interest in longevity science, biological aging, and preventative health has accelerated significantly over the past two years. The same demographic trends driving interest in GLP-1 medications, continuous glucose monitors, and personalized nutrition are also driving demand for supplements positioned around healthy aging, collagen, cellular health, and long-term vitality.
Shaklee’s positioning under its Live Age Free platform lands squarely in that conversation. The company has over 120 clinical studies behind its products and has been making the science-backed nutrition argument since its founder Dr. Forrest Shaklee introduced the first multivitamin in the United States in 1956. That heritage gives the longevity positioning credibility that newer brands are still trying to establish.
For Shaklee Canada specifically, the combination of a 50-year track record, a product portfolio that now includes one of the most recognized collagen formulas in the category, and a consumer market actively seeking longevity solutions created the conditions for a record year.
What This Means for the Field
The Modere acquisition did more than add products to a catalog. It brought a community of experienced direct sellers who already believed in Liquid BioCell, already knew how to talk about collagen, and were looking for a stable home after their previous company closed.
That kind of field infusion into an existing ambassador community, when managed well, can create significant momentum. The 38% community growth and 17,000 new members reported by Shaklee Canada suggest the integration worked.
McClements acknowledged the dual nature of what drove the results: “Our growth is being driven by both sides of the business, strong demand from long-time loyal customers and new customers discovering Shaklee, alongside the accelerating momentum of our Ambassador community. That combination is creating a rare kind of energy for a company with our history.”
For Shaklee’s ambassador field, the story going into year 51 is a strong one. An exclusive collagen product with clinical backing in a growing category. A longevity positioning that aligns with where consumer health interest is heading. A 50-year-old company that just posted its best numbers in decades.
The companies in this industry that are growing right now tend to share a common thread: they have products that real customers want and come back for, and they have a field community that believes in what they are selling. The Shaklee Canada numbers suggest both conditions are currently met.
