LOS ANGELES, JULY 22, 2013 — /PRNewswire/ — ViSalus is innovating breakfast by offering a cereal that delivers on the promise of making the first meal of the day, the most important and nutritious meal of the day. Complementing its already proven #1 best selling meal replacement shake* and nutritional supplements, the company is launching its biggest product introduction in its history with a new patent pending, high protein, high fiber cereal – Vi Crunch™ Protein Super Cereal. It is packed with 12 grams of Fi-Sorb™ protein blend from five sources of protein, five grams of prebiotic fiber, vitamins and minerals, antioxidants grape seed and rosemary extract, only three grams of sugar per serving and has the company’s signature Sweet Cream flavor that has made its shake such a success. To create breakfast variety, ViSalus is also releasing Vi Crunch Fusions, two flavorful and nutritious toppings to add to Vi Crunch cereal, other favorite breakfast foods like shakes or yogurt, or to eat as a stand-alone snack. ViSalus is bringing its reputation for great flavor and nutrition, as well as the strength of its Challenge community, to challenge the $12.5 billion U.S. and Canada cereal market.
